Keyword:marketing practice

Publications
“Impact of Social Media in Digital Marketing” -a Survey Study C.V. Suresh Babu, Sam Praveen and G Sadhana EasyChair Preprint 6824
Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption Carole Charbonnel EasyChair Preprint 1030