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The Influence of Fake News on Fashion Consumer Decision-Making

EasyChair Preprint no. 11054

14 pagesDate: October 9, 2023


This study examines the impact of fake news in the fashion industry and its influence on consumers' decision-making. Employing a mixed-methods approach that combines quantitative and qualitative methods, we investigate consumers' exposure to misleading information, their perception of fashion sources' credibility, and how fake news affects their purchasing decisions. Results emphasize the importance of consumer awareness, industry responsibility, and the potential need for regulation. This study contributes to a deeper understanding of misinformation in fashion and its implications.

Keyphrases: Consumidores, Credibilidade, Moda, news, Tomada de decisão

BibTeX entry
BibTeX does not have the right entry for preprints. This is a hack for producing the correct reference:
  author = {Marcos Daniel da Silva Oliveira},
  title = {The Influence of Fake News on Fashion Consumer Decision-Making},
  howpublished = {EasyChair Preprint no. 11054},

  year = {EasyChair, 2023}}
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