Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement

EasyChair Preprint no. 9367, version history

VersionDatePagesVersion notes
1November 25, 202216
2December 4, 202216

The previous version included some errors in the affiliations and in the references.

3December 12, 202216

The Workshop's editor asked us to fix some issues in the paper (capitalize all major words in titles)

Keyphrases: Chatbots, Consumer brand engagement, Gamification, hedonic value, utilitarian value

BibTeX entry
BibTeX does not have the right entry for preprints. This is a hack for producing the correct reference:
@Booklet{EasyChair:9367,
  author = {Susana C. Silva and Roberta De Cicco and Maria Levi and Maik Hammerschmidt},
  title = {Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement},
  howpublished = {EasyChair Preprint no. 9367},

  year = {EasyChair, 2022}}