Keyword:consumer motivation

Publications
How Can Social Media Influencers Satisfy Consumers with Different Regulatory Focus Through ‘How-To’ Videos? Zixuan Cheng, Anouk de Regt and Rayan Fawaz EasyChair Preprint 7609
Consumer Motivation of Using Chatbot and Its Impact on Their Engagement: A Uses and Gratification Perspective Jing-Chun Fu and Cindy-Yunhsin Chou EasyChair Preprint 3983