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Author
:
Zixuan Cheng
Publications
How Can Social Media Influencers Satisfy Consumers with Different Regulatory Focus Through ‘How-To’ Videos?
Zixuan Cheng
,
Anouk de Regt
and
Rayan Fawaz
EasyChair Preprint 7609
Keyphrases
consumer motivation
,
influencer marketing
,
Regulatory fit
.
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