Keyword:service-dominant logic

Publications
Value Co-Creation as a Marketing Practice: Performance and Firm-Level Antecedents Carole Charbonnel EasyChair Preprint 7682
Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract) Flávio Régio Brambilla, Silvia Paula Bittencourt and Ciro Eduardo Gusatti EasyChair Preprint 3248
Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract) Kleber Souza and Flávio Brambilla EasyChair Preprint 3246
Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an Abstract) Melissa Kanitz and Flávio Brambilla EasyChair Preprint 3204
Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption Carole Charbonnel EasyChair Preprint 1030