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Author:Kleber Souza

Publications
Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract)
Kleber Souza and Flávio Brambilla
EasyChair Preprint 3246

Keyphrases

Multiple Case Studies, service-dominant logic, value co-creation, value-in-use.

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