The Role of Social Media in Fintech's Marketing Success

EasyChair Preprint 15137

Abstract

Social media plays a vital role in the success of fintech marketing by enhancing brand awareness, engaging with customers, and driving traffic and conversions. It provides fintech companies with platforms to share educational content, interact in real time, and leverage influencer partnerships. Through targeted ads and interactive content, fintech brands can effectively reach their audience and build a strong online presence. Additionally, social media analytics and listening tools offer valuable insights into campaign performance and customer sentiment, enabling data-driven marketing strategies. Overall, social media is essential for fintech companies to connect with users, promote their offerings, and achieve their marketing objectives.

Keyphrases: Digital Wallet Marketing Trends, Financial Inclusion through Fintech Marketing, Growth Hacking in Fintech Startups, Mobile-First Marketing in Fintech

@booklet{EasyChair:15137,
  author    = {Toluwani Bolu},
  title     = {The Role of Social Media in Fintech's Marketing Success},
  howpublished = {EasyChair Preprint 15137},
  year      = {EasyChair, 2024}}