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Phygital Boom May Lead To Luxury Implosion

EasyChair Preprint no. 1394

4 pagesDate: August 12, 2019


Abstract—The Luxury Market currently faces a consequent growth of the use of Phygital Marketing tools, applied in Retail floors, to face some new challenges. However, these tools can be poorly applied and might not seem relevant to every single prospect’s eyes. In this article, we will raise questions, then try to understand the consequences of the Phygital strategy, nowadays in the Luxury Retail sector.

Keyphrases: customer journey, Phygital, Retail excellence ersatz

BibTeX entry
BibTeX does not have the right entry for preprints. This is a hack for producing the correct reference:
  author = {Anna Chastel and Sarah Grondin and Julien Baland and Ivan Coste Maniere},
  title = {Phygital Boom May Lead To Luxury Implosion},
  howpublished = {EasyChair Preprint no. 1394},

  year = {EasyChair, 2019}}
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