Key Challenges in Early Fintech Marketing Strategies

EasyChair Preprint 15136

Abstract

Early fintech marketing strategies faced several key challenges as the industry began to gain traction. Building trust and credibility was crucial, as fintech companies had to overcome skepticism and compete with established financial institutions. Educating consumers about complex new technologies was essential for adoption, while navigating stringent regulatory requirements added another layer of difficulty. Technological skepticism, limited market awareness, and the need for differentiation in a crowded space further complicated marketing efforts. Additionally, early fintech marketers had to work within tight budgets and adapt to rapid technological changes, all while building a strong brand identity and managing customer expectations. Addressing these challenges effectively was vital for early fintech companies to establish their presence and drive growth in a competitive landscape.

Keyphrases: Digital Wallet Marketing Trends, Financial Inclusion through Fintech Marketing, Growth Hacking in Fintech Startups, Mobile-First Marketing in Fintech

@booklet{EasyChair:15136,
  author    = {John Owen},
  title     = {Key Challenges in Early Fintech Marketing Strategies},
  howpublished = {EasyChair Preprint 15136},
  year      = {EasyChair, 2024}}