Download PDFOpen PDF in browserThe Future of Business Intelligence: Combining ERP, CRM, and AI for Comprehensive Financial AnalysisEasyChair Preprint 1407112 pages•Date: July 22, 2024AbstractIn the rapidly evolving landscape of business intelligence, the integration of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Artificial Intelligence (AI) represents a transformative approach to financial analysis. This paper explores how the convergence of these technologies can provide a comprehensive and nuanced understanding of financial health, operational efficiency, and customer behavior. By leveraging ERP systems for streamlined data management, CRM systems for in-depth customer insights, and AI for advanced analytics and predictive modeling, businesses can gain a holistic view of their financial performance. The synergy between these systems enables real-time data processing, enhanced accuracy in financial reporting, and more informed decision-making. Additionally, AI-driven algorithms can uncover hidden patterns and trends, offering predictive insights that drive strategic planning and competitive advantage. This study highlights the potential benefits and challenges of this integrated approach, providing a roadmap for businesses aiming to harness the power of combined ERP, CRM, and AI systems for sustainable growth and enhanced financial analysis. Keyphrases: Artificial Intelligence (AI), Customer Relationship Management (CRM), Enterprise Resource Planning (ERP)
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